Your Mission statement will capture the essence of your business goals and the philosophies underlying them in a few short sentences. This statement will signal to you, your customers, employees, suppliers and community what your business is all about. It will clarify what business you are in and reflect every aspect of your business from who your customers are, to quality and customer service. Your Mission statement will help you keep the company focused on what is important to your success.
Example:
Xyz Inc is a company devoted to developing human potential through education. Our Mission is to provide people the knowledge it takes to create innovative solutions and make informed decisions that will unlock their personal and professional potential. We accomplish this through focused educational seminars, motivational training and mentoring.
Example
ABC Company is a specialty produce supplier focused on direct sales to executive chefs servicing the restaurant and hotel industries. The company provides high quality, specialty produce delivered directly to the customer within 24 hours from the time of order, anywhere in the United States. Product knowledge, product availability, ease of ordering, and customer service differentiate and define our service. Our motto is: “From garden to gourmet in just one day.”
Reminder – Your Mission Statement is for everyone to see, understand and believe. Stay focused on your Mission and you will achieve success.
Ronald Brookshire
Brookshire & Associates
Accounting, Tax and Business Consulting
(877) 424-9435
